Enough Planning 



Enough Planning is a personalized advisory service which invites (ultra) high net wealth individuals and families to engage in a brave conversation about wealth, impact and well-being.  





The aim is to move advisees in the direction of discovering the well-being, balance and joy found in both having 'enough' and doing ‘enough’. 


Modern culture applauds consumption and accumulation, tendencies which are often based on a sense of emotional insecurity, obligation to others, or simply unquestioned lifelong habits.


For Enough Planning advisees, these financial imperatives have lost some of their allure, and there’s a hunger for more meaning, purpose, equity, and effectiveness with their financial wealth. Advisees learn how to apply their surplus resources to make an outsized contribution to tackling the world's most pressing problems, which paradoxically creates greater personal well-being here and now.


Enough Planning uses personalized qualitative conversations and quantitative analysis to arrive at the best answer of “enough” for each individual or family. Once an advisee’s surplus has been established, we can connect advisees to resources that help deploy the surplus in highly impactful and rewarding ways, if those skills don’t already exist on the advisee’s team.


Many wealth managers and family office professionals are financially incentivized to keep or grow the asset base of the individual or family, as that provides job security and increasing revenue streams to them. Therefore, defining ‘enough’ and facilitating the disbursement of surplus resources to make a bigger difference in the world may be seen as being against an advisor’s interests. However, for most Enough Planning advisees, the imperative to use wealth for the greater good is growing, and their advisors are critical allies on this journey. 


Due to regulatory constraints in the U.S, the personalized Enough Planning engagement must be provided by an SEC Registered Investment Advisor, the first of which is the Abacus Enough Planning Group. This is a standalone engagement and many advisees have existing advisory or family office relationships they don’t intend to change. Any professionals the advisee would like to include in their Enough Planning engagement are invited to participate. Our philosophy is that the more professionals who come to understand the win-win inherent in this process, the better.




“The Enough Project has helped me free up over $20M that was previously having zero impact, that I'm now starting to put into great causes with expert guidance.”



Interested in Enough Planning?

For more information, see here or contact brent@enough-project.org